Joe Greenwell CBE
Chairman Ford of Britain
Joe Greenwell was appointed to the role of Chairman, Ford of Britain, on 1st January 2009.
Joe Greenwell was the 2009/2010 President of the UK Automotive industry's Trade organisation, the Society of Motor Manufacturers and Traders and he is Chairman of BEN, the Motor and Allied Trades Benevolent Fund.
Prior to his appointment to these positions, Joe Greenwell was Vice President, Government Affairs, Premier Automotive Group and ford of Europe, from 1st September 2005.
Greenwell's responsibilities included helping to develop and co-ordinate Ford Motor Company's strategy with Government and other official bodies in the European region.
Prior to this position, Joe Greenwell was Chairman and CEO of Jaguar and Land Rover where he was responsible for overseeing sales and production expansion at Land rover and setting in train necessary structural changes at Jaguar.
Previously, he had been Vice President, Marketing and Operations, since August 2002. In that role, he was responsible for Ford of Canada, Ford of Mexico, Worldwide Direct Market Operations and Global Marketing.
Prior to that, Joe Greenwell had been Vice President, Communications and Public Affairs, Ford of Europe and had performed the same role at Jaguar Cars.
He was awarded the CBE for services to the Automotive Industry in the Queen's birthday Honours list in June 2011.
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