The Samworth Brothers Rural Action Award

Recognising businesses that support rural communities to maintain a vibrant, sustainable and prosperous economy for the benefit of future generations.

Samworth Brothers Rural Action Award graphic

The unprecedented scale and speed of change impacting on Britain’s rural areas is having a profound effect.  There are many social and economic pressures in our countryside, including:

  • Samworth Brothers logoA decline in farm income threatening the sustainability of farm businesses and security of our food supply;

  • A lack of affordable housing, and access to education, training and employment opportunities for local people to help them stay living and working in the rural economy;

  • A decline of basic services such as access to transport, retail and banking facilities, and broadband resulting in rural isolation and the decline of rural communities.

As a quality UK food business, it is very important to us that rural communities and the rural economy across the UK stay vibrant and prosperous.  Through our own business and our suppliers we see at close hand how innovation and new approaches can help rural economies thrive, and I am sure this year will reveal many more valuable ideas and projects to demonstrate the strong role business can play in tackling rural challenges.

-  Mary-Ann Kilby ,
Group Executive Board Director, Samworth Brothers

Many years of working with businesses and other stakeholders has shown us that by addressing the challenges faced by rural communities, we can bring about positive change in these areas.

The Samworth Brothers Rural Action Award identifies those businesses that are finding long-term solutions to some of the challenges facing rural areas in order to maintain a vibrant, sustainable rural economy in Britain. See details of our 2015 Award winner, Tebay and Gloucester Services, and last years shortlisted entries in our case studies archive.


Successful applicants will be able to clearly demonstrate that their business:

  • Delivers positive social or economic impact to Britain’s rural communities. Examples could include supporting rural enterprises, provision of services to rural areas, working with farmers or using suppliers that operate in rural areas, or supporting people to find employment in rural areas;

  • Delivers value and benefits back into the business through this activity.


  • This category is open to all members of Business in the Community (BITC) and any non-member private sector business.

  • The business should be entering for a programme that goes above and beyond the primary purpose of the business, and any legal / statutory or regulatory requirements.

  • The entry should focus on impact achieved in the UK only.

  • Businesses of any size can enter and will have an equal chance of winning as entries will be assessed against the scoring guide and not against each other.