The Samworth Brothers Rural Action Award

Recognising businesses that support rural communities to maintain a vibrant, sustainable and prosperous rural economy for the benefit of future generations.

Samworth Brothers Rural Action Award: £77m has been invested by six companies supporting British farm businesses and producersSamworth Brothers logo

Claire Saunders, Director, The Prince’s Countryside Fund, explains what’s impressed her about the Winner, and all the entries to the Samworth Brothers Rural Action Award 2015.

Britain’s rural communities continue to face great challenges with an increasingly volatile dairy industry, ever growing pressures on our food supply and 60,000 new entrants needed to sustain the agricultural sector by 2020. The businesses operating in this  environment are not only facing up to the difficulties it presents, but are also taking seriously their responsibility to help sustain rural Britain, ensuring it remains a viable place to live and work.

The aim of the Samworth Brothers Rural Action Award is to recognise the businesses who are supporting these communities to maintain a vibrant, sustainable and prosperous economy for the benefit of future generations. We were particularly pleased to see the wide variety of issues being tackled by this year’s shortlisted entrants.  Read the full blog and view the full infographic.

 

Tebay and Gloucester Services - supporting local communities: Gloucester Services
The Samworth Brothers Rural Action Award, Winner, 2015

Tebay and Gloucester Services have supported local businesses and disadvantaged communities, and made high-quality food available to customers. This has helped the business grow and led to positive media coverage.

Published: July 2015
Asda - FarmLink schemes: Sheep
The Samworth Brothers Rural Action Award, Finalist, 2015

Asda’s FarmLink schemes have helped strengthen its relationships with farmers, leading to improved quality of produce and a more sustainable supply chain.

 

Published: June 2015
Booths Fair Milk
The Samworth Brothers Rural Action Award, Finalist, 2015

By pledging to pay the highest market price for milk, Booths has helped struggling dairy farmers make a viable income, supported the sustainability of the industry and generated positive media coverage.

 

Published: June 2015
M&S Farming for the Future: M&S farmer Robert Hinge in front of his apple crop
The Samworth Brothers Rural Action Award, Finalist, 2015

Marks & Spencer has enabled farmers in its supply chain to make their businesses more sustainable and shared its knowledge with the industry as whole, supporting its goal of becoming the world’s most sustainable retailer.

Published: June 2015
The Responsible Business Awards - shortlisted planter
The Samworth Brothers Rural Action Award, Shortlisted, 2015

AB Agri has set out to change perceptions of careers in agriculture, working with rural communities to raise aspirations and provide opportunities, in the process improving its reputation and helping establish a pipeline of future talent.

Published: April 2015
The Responsible Business Awards - shortlisted planter
The Samworth Brothers Rural Action Award, Shortlisted, 2015

Marks & Spencer has set up a bespoke training programme for post graduate and management level young people from its agricultural supply base, to help address skills shortages in its own supply chain and within the wider industry.

Published: April 2015

 

 

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