Working with sport

People working in professional sport can make a significant and positive impact in the community. Business in the Community has worked extensively with the sports industry to improve strategies for engagement with local communities through our networks, campaigns, awards and advisory services. We can help you too.

Sport clubs, their owners and players are big stories. They feature on the front and back pages of nations newspapers and across the airwaves. What is not so widely reported is the great work that clubs, governing bodies and sports sponsors are doing off the pitch in their local communities.

The business of sport has a unique capacity to inspire and engage people. Stadia are often located in the centres of deprived areas. Clubs and their personalities are often some of the strongest identifies that unite communities. This presents sports clubs with an immense opportunity to lead the way on community investment and address key social issues.

There are various examples of the sports sector kicking goals on community investment, working with commercial and public sector partners and developing programmes and infrastructure that deliver meaningful, sustainable results. Through Business in the Community's extensive work in this sector, we can align businesses and clubs with key social issues specific to their region and provide guidance and strategy drawing from best practice examples.

Find out how we can help you...