Stakeholder engagement


Stakeholder engagement - silhouettes with linked arms

So what does this mean in practice?

Stakeholder engagement is essentially the relationships between your business and those with an interest or impact on it. By talking to them, and working with them, you can help your business make better decisions about the future, differentiate your business from its competitors, and save money.

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Why is stakeholder engagement important for corporate responsibility?

Corporate responsibility is about improving the impact of a business on society and the environment – your stakeholders. Engaging your stakeholders gives you insight into what they are most concerned about, what they think of your business, and what they want for the future.

There are many reasons to engage with stakeholders, most of them all fall within these themes:

  • Build trust in your business
  • Mitigate risks by knowing what is concerning those around you
  • Identify opportunities for doing things better

Who should attend?

Anyone who is looking to add value to the business through stakeholder engagement. This could include CR practitioners who would like to develop their understanding of how to improve the transparency of the organisation, and to better understand the role of stakeholders and how they can be involved in strategy development, innovation, risk management and reporting.  

Date

19 June 2012

Venue

London - details TBC

Price

BITC Member: £350 + VAT Book Now >>

BITC non Member: £490 + VAT Book Now >>

Discounts are available to SME's with less than 250 employees (subject to availability), to book or to reserve a place on a future course please email Natasha Jupiter or call 020 7566 8796

Aims for the day

  • Introduce people to the concept of stakeholder engagement
  • Learn about how stakeholder engagement can contribute to sustainable business
  • Learn the fundamentals of ‘best practice’ in engagement.
  • Use practical tools, case studies and participate in facilitated exercises that help you plan engagement and map stakeholders
  • Learn about best practice reporting on engagement.
  • Insight into how other businesses have addressed stakeholder engagement.

Course outline

  • Session 1: Stakeholders, CR and the Business Case
  • Guest Speaker
  • Session 2: Stakeholders and Engagement Methods
  • Guest Speaker
  • Session 3: Stakeholder Mapping & Engagement Planning

Stakeholder engagement resources

  • Case studies

    Find out more about how some of our members have approached stakeholder engagement and what benefits it has had for their business.

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