How to Use the Competency Map - HR Managers

A guide for HR Managers who want to use the Competency Map to better understand the behaviours expected of CR practitioners or to identify behaviours that can be embedded into existing management competency frameworks. 

STEP 1 - Login / Register your email address 

The whole competency map is publicly available but we require you to register on our system to see the whole map. If you are already registered on our website you can login using your existing details.

You will be asked to register or login when you attempt to access the Behaviours Map.

STEP 2 - Identify relevant Behaviours

View the Behaviours Map, this contains behaviours that practitioners identified as being pivotal to their success.  Click on the Behaviours that interest you.

View the Behaviours here

STEP 3 - Browse the detailed descriptions of each behaviour 

Browse all of the behaviour descriptors and make a note of those that you think will enhance your existing competency frameworks.  The lists are intended to provide suggestions rather than be prescriptive 

Return to the Behaviours map as many times as you need in order to view details of all the behaviours that interest you.  

You should now have gathered a full set of behaviours and associated behavioural statements that can be assessed against to enhance your existing competency frameworks  

STEP 5 - Identify resources to support management development

Browse the resources available either via the CR Academy home page or via the Activities Map to help you identify resources that could be used to as part of a training and development curriculum to support these Behaviours   

We have developed  Competency Map Services to help you with all of these steps.

• The competency map identifies 16 different Behaviours and any CR practitioner (or CR team) is likely to have to demonstrate all of them to some extent.  For each Desired Business Outcome only the most prominent Behaviours to achieve the stated outcomes are listed.

• A number of common business ‘skills’ were also identified as important, these include: Marketing & PR skills, project management skills,  coaching and training, presentation skills, negotiation skills and writing skills.

• Influencing without power and change management skills were considered important for most challenges.  Where specific behaviours relating to these generic skills were identified they are included in the map.

• Neither the list of Desired Business Outcomes nor Challenges are exhaustive but are the key Challenges that practitioners shared during the development of the map.

• The map includes some of the key pieces of knowledge that were identified as important to overcome challenges but focuses on the behaviours and approaches that practitioners have taken.

• When using this framework please consider that the organisational context you are operating in will be a significant factor influencing the success of the actions you take.  Key organisational influences identified were: time pressures, limited budgets, limited resources (including human resource to delegate tasks to), bureaucracy, internal barriers and politics.

• To get the most out of the map we suggest that you use it for ongoing support and re-visit it as your circumstances change or when you just want to focus on one issue.  The map will be actively maintained by BITC.