Our priorities

Across the region, we aim to engage businesses on local issues, taking positive action to support the area’s most deprived communities.

The East of England covers Hertfordshire, Bedfordshire, Cambridgeshire, Norfolk, Suffolk & Essex. We have 35 members headquartered in the region, and our Advisory Board is led by Paul Winter, CEO of Ipswich Building Society.

The population of the East of England according to the 2011 census was 5,847,000, with Norwich, Peterborough, Luton, Southend-on Sea, Basildon and Ipswich are the region's most populous urban areas. The southern part of the region lies in the London commuter belt.
The East of England is a large region in terms of area and population.  It is projected to have higher than average population growth over the next two decades, with a particularly large increase in the older age groups.
Compared with other regions, the East of England has a high quality of life, with most people enjoying longer and healthier lives, low crime levels, and high employment.   But there are significant pockets of deprivation in the region, which may be masked by areas of affluence.  The presence of deprived people affected by poor health in rural areas, for instance, is often hidden by favourable health and deprivation averages.  This can mean that such deprived populations don't benefit from resources allocations based on indices of deprivation.  There are also black, minority ethnic and migrant communities for whom the indicators are far less benign.
According to the 2007 indices of deprivation, the most deprived districts in the region are, from most to less deprived; Great Yarmouth (58th in England), Norwich (62nd), Luton (87th), Peterborough (90th) and Ipswich (99th). At county level, after Luton and Peterborough, which have similar level of deprivation, follow Southend-on-Sea, Thurrock, Tendring, Harlow and Fenland. There is a strong relationship between deprivation and people’s health, with people living in areas characterised by the highest rates of deprivation experiencing poor health and lower life expectancy. 

Businesses can tackle the key issues in the area by getting involved in one of our range of programmes.