National Winner - Newcomer

In April 2010, System Capital Management launched Project Formula-S within the social program 'Contemporary Education', an SCM contribution to development of the relationship between business and education.  As one of the biggest employers, SCM understands that business success depends on skilled and professional staff. We decided to initiate a project in which students will be able to communicate with real leaders from business, hear about their experiences, and get advice and answers to questions.  Project goals include providing the best students of leading universities with opportunities to take master classes run by senior managers, receive knowledge and skills from first hands, set priorities in their education and career development, and contact directly the management of major Ukrainian companies and organizations. Current challenges include inability of Ukrainian university administrations to cooperate, which limits contacts with the students through universities channels. The target audience for the project is students of 3-5 courses.

The first stage includes setting dates and locations, development of information materials and disseminating them to the target audience. The managers or guest speakers involved also go through the preparation stage when developing content for master classes. They share the goals and objectives, and are willing to share their skills and knowledge. During the classes students complete evaluation questionnaires and give their recommendations for future. These questionnaires also provide a database for future use.  All activities are fulfilled by company staff.

The project has already formed a growing pool of interested. The feedback after each master class helps to improve the program. The company helps speakers to receive support and necessary skills to run a master class. SCM plans to expand the program to regional universities.