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Unilever

Premier member

Household & Personal Goods

www.unilever.com

Unilever is one of the world's leading suppliers of fast-moving consumer goods which include food, personal goods and home care products. They've grown into one of the world's most successful consumer goods companies and 150 million times a day, someone somewhere chooses a Unilever product.

Unilever is Business in the Community's Company of the Year 2010.

News

06/07/10 Unilever takes top honour for responsib...
12/05/10 Employee wellness an ‘epic issue’ for b...
01/02/10 Marketers have crucial role to play in ...
15/11/10 Unilever unveils plan to decouple busin...
22/11/11 Revealed - what Brits really get up to ...
06/04/11 The remedies for capitalism - Paul Polm...

Events

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Case studies

Unilever and underserved markets

Unilever has made the commitment to find new ways to serve what are described as ‘bottom of the pyramid’ consumers – those that live on less than $2 a day. This has particularly been demonstrated by its Indian subsidiary, Hindustan Lever (HLL).
Unilever UK (Flora pro.activ) - Marketing Diet and Health

According to the World Health Organization, heart disease is the principal cause of premature death worldwide. As awareness increases concerning the negative wider impact of poor diet and nutrition, firms run a reputational risk if they do not take proactive steps to address the health issues of their consumers. Unilever have been developing innovative products to help their consumers make healthy eating choices. Working in partnership with the World Heart Federation and national groups promoting heart health, Flora launched its pro.activ range in 2000.
Unilever Nutrition - Marketing, diet and health

To remain leaders in their market Unilever recognized the potential opportunities arising from consumer trends for foods which help their consumers live a healthier lifestyle. By implementing a business-wide programme of product reformulation they are continually improving their products’ nutritional profile.
Flora Fit Street - Promoting healthy living

Coronary Heart Disease is the single most common cause of early death (under 75 years) in the UK. A partnership between Flora and Clapham Park NDC was launched in June 2004 and was the first such public private partnership of its kind.
Unilever – Environmental Leadership at the beginning of the value chain

As a multi-brand business, Unilever recognises that a sustainable approach is central to its reputation and competitive advantage. The company has therefore approached environmental issues in its direct operations but also crucially, has worked through its direct and extended supply chains to ensure that raw materials are both sustainably and ethically sourced. Unilever has addressed environmental issues throughout the entire value chain.
Unilever UK Ltd - Fit Business - Highly Commended 2010

Unilever’s Fit Business pilot reached 2,000 employees and addressed health issues by integrating with national public health campaigns. It reduced absenteeism and increased fitness and is now being rolled out in every UK & Ireland site.
Unilever - Developing Rural Industries and Village Enterprise (India)

Based on RamFoods experience, cucumber became an alternative crop to rice which yield lower returns. According to CMC agronomists, Guimba’s land texture (sandy loam) is more suitable in growing cucumber as compared to other areas in the province.

Publications

Healthy Eating Toolkit

This Healthy Eating Toolkit provides practical guidance in promoting healthy eating in companies as part of an integrated health and wellbeing programme.

Also on this site

21/12/09 Gavin Neath
03/11/11 Keith Weed, Chief Marketing and Communication Officer, Unilever
17/11/06 Excluded groups
10/02/10 Gavin Neath's video
01/03/07 Environment Leadership Team

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