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Key contact

Michelle Gallant

Events & Engagement Manager
michelle.gallant@bitc.org.uk
Tel: 0207 566 8672

Sustainable Marketing


Front cover for

Read our New Guide

BITC recently launched a new guide for sustainable marketing, featuring case studies from six major UK and global brands: B&Q/Kingfisher, EDF Energy, Kraft, M&S, Unilever and Waitrose. Find out how to identify your Area of Opportunity to influence consumer behaviour.

What we're working on...

  • What is Sustainable Marketing?

    Sustainable marketing is about both what you market and the way in which you market. It involves product/service innovation, effective communications and influencing consumer behaviour to be more sustainable.

  • Why Market Sustainably?

    Marketing has traditionally been seen as part of the problem – but it can also be part of the solution, making new alternatives desirable and mainstream. Sustainable marketing can benefit society and your business.

  • How Can Marketers Build Sustainable Success?

    Our first report, launched in February 2010, brings together case studies from a range of leading companies. Download the report, read the press release and view presentations from the launch event.

  • Influencing Consumer Behaviour: A Guide for Sustainable Marketing

    Read our new guide for sustainable marketing, launched in March 2011. This collaborative piece of research draws on consumer insights from B&Q/Kingfisher, EDF Energy, Kraft Foods, M&S, Unilever and Waitrose.

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