Marketplace

The Marketplace campaign encourages businesses to achieve success by meeting social needs, treating customers and suppliers fairly and with respect and not irresponsibly exploiting market position.

What makes a company count in the marketplace?

  • Developing new products and services ...

    to address social or environmental problems or to serve new (underserved) markets.

  • Meeting the needs ...

    of vulnerable customers and making sure they are not exploited.

  • Understanding its supply chain ...

    the risks and the stakeholders affected by it and working with suppliers to manage these risks. 

  • Working with legislators ...

    and regulators to help the business to enjoy business success whilst serving the public interest. 

  • Meeting minimum standards of behaviour ...

    in areas where laws or standards are absent, or not enforced – for example, human rights or working conditions. 

Marketplace Impact Area icon