Product impact
Companies' activities do not only affect people who are directly buying or selling from the company. They can also directly or indirectly impact on a broader range of stakeholders who may be affected by the use – or abuse – of the product or service.
For a proactive framework on how to manage these issues, see the Marketplace Responsibility Principles.
Inherent impact of product or service
Even the normal use of a product or service can have less-welcome impacts on society and the environment, so addressing them should be a key part of the product or service design.
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Impact of product or service misuse
Companies are increasingly addressing the potentially harmful consequences of their products being misused, either by the customer or by a third party.
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