Rules of the Marketplace

There is no such thing as a free market. All marketplace activities are shaped by rules, within which businesses must operate. Some of these rules are formal, such as legislation, and others are less formal, taking the form of expected standards of behaviour and fair play.

The key issues surrounding the rules that govern the market, and the expectations on business behaviour, are outlined below.

For a proactive framework on how to manage these issues, see the Marketplace Responsibility Principles.