Heineken MD appointed as Marketplace Leadership Team Chair

Business in the Community is happy to announce the appointment of Heineken’s UK Managing Director, Stefan Orlowski, to the Marketplace Leadership team effective 1 January 2012.

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The Leadership Team is a group of leading businesses that support BITC and help set the strategic direction of work. The Marketplace area encourages businesses in the UK to integrate responsible business behaviour into their commercial operations, with a particular emphasis on new product and service development, supply chains and marketing.

Stefan takes over the role of Chair from Todd Stitzer, former CEO of Cadbury. He is joined by senior business leaders from Unilever, KPMG, RKCR/Y&R, Speedy Hire, Kraft, Jaguar Land Rover, Waitrose, TCS, Brakes and the Marketing Society.

Commenting on the appointment, Stefan Orlowski said, “Heineken has been a member of Business in the Community for a number of years, and so I am honoured to be personally taking a more active role in joining the Marketplace Leadership team. As business leaders, we have a duty to demonstrate and drive responsible business behaviour. Not only can we make clear to others that doing business responsibly can be value enhancing, but we can also stretch the boundaries beyond what has already been done.”

Jo Daniels, Marketplace Director at Business in the Community is equally delighted, “We are so pleased to welcome Stefan to the Marketplace Leadership Team. The knowledge and experience he brings is invaluable and will no doubt help take the movement forward. Heineken are a great example of responsible leadership in practice.”

Stefan has been UK Managing Director of Heineken since July 2009. He is a qualified barrister and solicitor and practiced law in his native Australia where he saw ‘real opportunity’ in the beer industry. Having experience as a successful beer business MD, he joined Heineken where he moved through a variety of roles in sales and marketing, to Chief Operating Officer of Eastern Europe and subsequently Group Commercial Director for Heineken International based in the Netherlands. Stefan is married with two children and lives in London. 

To find out more on the BITC Marketplace campaign please visit http://www.bitc.org.uk/marketplace/.

Notes to Editors

For more information, please contact
Ochuko Adekoya 020 7566 8758, ochuko.adekoya@bitc.org.uk
Linda Considine, 020 7566 8794, linda.considine@bitc.org.uk About Heineken
Heineken is the UK’s largest beer and cider business. Headquartered in Edinburgh, it employs around 2,300 people. As well as a brewer and cider maker, it owns 1,300 pubs through its S&N Pub Company business. Their portfolio of brands includes Foster's, Heineken®, Strongbow, Kronenbourg 1664, John Smith's and Bulmers together with a full range of niche and speciality brands. Heineken has breweries in Manchester, Tadcaster and Edinburgh and our cider business is based in Herefordshire.