Paul Rooney of PwC Northern Ireland calls for leadership, strength of character and courage in a recession

Paul Rooney, Partner at PwC and Board member of Business in the Community in Northern Ireland, looks ahead at the challenges facing businesses in 2009 in a special video message recorded exclusively for Member News.

Paul calls on companies to maintain corporate social responsibility activities and urges members to use these to reduce costs, identify potential improvements and insulate firms from wider economic pressures. 

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