IT - Hardware, Software & Services
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Amazon in the Community, Amazon's community programme, focuses on helping children reach their potential in the digital world by creating a positive environment for children, supporting the development of essential skills, and empowering young people find and develop their career. For more information, visit www.amazon.co.uk/about.