Challenge '17: South East Campaign Workshop Series - Purpose-driven brands

Date:

Time: to

Venue: 
Unipart House
Garsington Road Cowley
Oxford OX4 2PG

Now three local organisations are joining forces to help businesses share best practice and experience in doing better by doing good: in this session looking at how businesses can embed purpose into what they do.

Customer needs and expectations are changing rapidly, requiring innovative business models built on customer engagement, integrity and transparency. Clarity of purpose is key; purpose is why you exist, and leading brands (both B2B and B2C) increasingly require a purpose beyond profit to thrive and earn customer trust. 

We encourage businesses (both big and small) to identify a relevant purpose that meets the needs of customers and wider society, and to embed this purpose into commercial activities; products, services, customer experience, marketing and the behaviours with which they carry these out.

This workshop will provide inspirational insights from business, and discuss practical tools and guidance, enabling Marketing, Commercial Strategy and Corporate Responsibility leaders to work together to drive customer engagement, social impact and commercial advantage.

More than ever before, successful companies are seeking ways to improve their businesses by engaging customers, employees and communities through responsible business initiatives. Now three local organisations are joining forces to help businesses share best practice and experience in doing better by doing good.

All the events are free, but guests are asked to register.

See also the events on Gender pay gap reporting and inspiring, hiring and recruiting young people.