Leadership dinner hosted by Jaguar Land Rover: The role of purpose in sustaining business success


Time: to

The Jaguar Visitor Centre,
Lode Lane Solihull
West Midlands B92 8NW

Jaguar Land Rover, in partnership with Business in the Community, invite leaders to discuss the importance of having purpose for your business, which goes towards improving society, engaging customers, colleagues and spurring innovation.

In today’s marketplace, rapidly changing thanks to new technologies and shifting customer values, purpose-driven brands are the disrupters and innovators creating the economy of the future. The UK government is also calling for mission-driven businesses to help solve complex challenges, making 2017 the time to think beyond profit in order to sustain profit.

The business case is clear:

  • 72% of consumers would recommend a company of purpose over one without.

  • 80% of business leaders agree that a clear purpose helps increase customer loyalty.

  • 60% of Millennials want to work for a company with a higher purpose embedded in the business.

We want to hear from you about your experiences, successes and challenges, so join us for an informal dinner to discuss:

  • What the commercial opportunities are for companies that pursue a higher purpose,

  • Which businesses are authentically bringing purpose to life through commercial activities and customer brand, and how they are doing this,

  • How we as business leaders can ensure that our organisations seize the opportunities and embed this thinking in a meaningful way.

If you would like to find out more please contact Hannah.Rowley@bitc.org.uk.  Please note, this event is invite only, and aimed strictly at senior strategic and marketing leaders (CEO, CMO, Chief Sustainability etc) working in business.