arc adverts urge Londoners to "buy social"

A major ad campaign featuring two social enterprises supported by Business in the Community's arc programme will run across more than 100 London Underground stations to raise awareness and understanding of social enterprises.

From babies with love - arc advert - click for larger versionExpected to reach over 2 million people every fortnight over a twelve week campaign that takes in the key Christmas shopping season, the campaign showcases the work of from babies with love and Rubies in the Rubble.  It begins tomorrow, 21 November, on Social Enterprise Day, part of Global Enterprise Week. 

The ads, which will appear as posters and on digital escalator panels, tell the stories behind both enterprises.  One explains how from babies with love donates 100% of the profits made from its sales of organic baby clothes to international charities for orphaned and abandoned babies, with the other describing Rubies in the Rubble's smart and sustainable trick of turning discarded produce into premium chutney.

With only 1 in 5 of the UK population able to recognise social enterprises, the campaign aims to increase awareness of them.  It has been supported and funded by arc's corporate partners, who include BP, Deloitte and Visa. 

Find out more on the arc website, or follow on Twitter at @BITC_arc and @BITC1 using hashtags #BuySocial, #socent, #socbiz.