The Prince’s Initiative for Mature Enterprise merges with Business in the Community

The Prince’s Initiative for Mature Enterprise (PRIME) merged with Business in the Community on 1 October 2014.

Please note - the PRIME programme is no longer running. Many of the issues it addressed are now being tackled by our Age in the Workplace campaign, but there is no programme of enterprise support for older entrepreneurs currently offered by Business in the Community.

PRIME addresses the growing unemployment issue amongst the over 50s and the need to harness this talent through enterprise. This merger will enable PRIME to expands its reach and influence, increase its impact and help more people fulfil their potential.

“As longer working lives become the norm, the role of the over 50s to our economy will become increasingly important to both business and society. Enabling older people to contribute their skills and talent through enterprise and employment is something none of us can ignore. We are delighted to welcome Prime, and their expertise on this agenda into Business in the Community and look forward to together helping more older people fulfil their potential.” Stephen Howard, Chief Executive, Business in the Community.

Nicky Templeton, PRIME’s Director of Partnerships, said: “This is such a fantastic move for PRIME. Business in the Community is an impressive organisation and now with their support, we will be able to achieve so much more in terms of helping over 50s start and sustain businesses, as well as campaigning for the rights of older workers.

“Enterprise plays a vital role in building vibrant communities and strong local economies. Business in the Community has a long history of supporting enterprise growth and we are looking forward to adding value to their existing work in this area. ”

Jane Pritchard, Enterprise Director for Business in the Community, said: “We are very much looking forward to welcoming PRIME as one of our newest campaigns and working together, we know there is so much more we can do to boost enterprise and growth, as well as build sustainable and vibrant local communities.”

Find out more about PRIME.