BITC worked together with Camelot Group (Camelot) to provide critical feedback on the company’s draft Corporate Responsibility (CR) strategy.
- Understanding of what constitutes best practice in CR strategy development.
- Gap analysis of the draft CR strategy, identifying both the strengths and weaker aspects.
- Clear recommendations on how to improve the CR strategy.
- BITC’s work provided Camelot with a best practice framework for developing a robust CR strategy.
- The project also highlighted gaps within the draft framework and provided recommendations for improvement.
- BITC continues to advise and work with Camelot to support the finalisation of the new CR strategy.
“ We were impressed with BITC’s critical review and the support provided by the team was really valuable – especially as we received BITC’s recommendations and suggestions while we were still forming our strategy. ”
As the licensed operator of the UK National Lottery, Camelot’s prime business objective is to maximise returns to National Lottery Good Causes in the most efficient and socially-responsible way. It returns one of the highest percentages of lottery revenue back to society in the world and recently had its third Licence term extended until 2023, which will allow it to deliver some £1.7 billion in additional lottery funding to society over the next 11 years.
Camelot’s CR Team was undertaking a strategic exercise to define the future direction and focus of the company’s CR programmes. Camelot’s overall goal was to build on the successful initiatives of the past, develop these further and potentially identify new opportunities for the future.
Camelot had already completed the initial stages of developing the new CR strategy before engaging BITC to carry out a review of the draft documents. The Team had already set key strategic themes for its CR activity and achieved high levels of internal buy-in from senior management.
BITC’s role during this project was to provide ‘critical friend’ feedback on the draft documents, identifying both the strengths and the weaker aspects. BITC looked at strategic objectives, key performance indicators and ongoing processes in order to review the content and gauge the ambition of the new CR strategy.
BITC used a 7+1-point framework to critically review the documents received from Camelot. This framework is based on BITC’s independent research into best practice in CR strategy development, and includes the following elements:
(1) Vision, Mission & Values
(4) Business Case
(7) Performance Management
(+1) Direction of Travel
To complement the information provided by Camelot, BITC also reviewed the company’s latest CR Index submission (2012) and the company’s latest Stakeholder report 2011/2012.