To start doing things differently, business leaders need to start having different conversations.
Working with our members, Business in the Community has developed key areas for discussion in the boardroom and in other parts of the business, to help you get to the heart of how truly resilient your business model is and shape your approach to innovation and business development.
The Marketing Society is one of the organisations asked to respond.
Business in the Community asked the following questions
As the CEO and Board, what would you like your personal &/or the business’ legacy to be?
Are you comfortable you have chaired the right conversation on the mega trends?
What is your unique contribution to 9 billion quality, sustainable lifestyles in 2050?
What is your one ask of your customers? And they of you?
How will you ensure your success in the face of societal or environmental change?