Key contact

Tor Harris

Director, The Prince's Rural Action Programme
victoria.harris@bitc.org.uk

The Prince's Rural Action Programme


Image of a rural landscape

The purpose of the Prince’s Rural Action Programme is to engage businesses to make a positive difference to rural communities, through the way in which they do business, in order to sustain the rural economy, protect and enhance the environment and protect the nation’s cultural heritage and landscape.

Guided by our Rural Action Leadership Team, the Programme focuses on these key themes:

 

  • Future of British food and farming

    Food production and farming is experiencing a crisis of confidence and severe volatility in farm income. Business has a key role to play in helping to secure the future of British farming.

  • Sustainable rural communities

    Rural communities face disadvantage and a number of distinct challenges that threaten their future.  We are working with business and stakeholders to address these.

  • Maintaining the Countryside

    The countryside provides vital environmental and cultural services.  We are looking at innovative ways that businesses and their customers could contribute to the upkeep of this irreplaceable resource.

  • Get involved

    Get involved with the work of The Prince's Rural Action Programme, through partnerships, joining the Leadership Team or through entering the Northern Foods Rural Action Award.

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