The Prince's Rural Action Programme
The Prince’s Rural Action Programme engages businesses to make a positive difference in rural communities to help sustain our countryside.
Our Goal is for every business to understand its impact on rural communities, to recognise what it can contribute to a thriving countryside, and put this into action.
 
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Find out how we are working with business to tackle rural issues.
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Find out why rural communities matter to both business and society
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Find out about our publications, leadership and
membership opportunities, and how to get involved.
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Apply for the Dairy
Crest Rural Action Award and read how past winners have helped to
maintain a vibrant, sustainable rural economy and community.
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See why the Programme was set up at the request of The
Prince of Wales and find out about our previous work and publications.
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Catch up on the latest news from the Rural Action Programme.