The Prince's Seeing is Believing
"The visit has given me a new appreciation of my life and what others less able and less fortunate have to cope with to survive. It has encouraged me to look at ways that I can do more both as an individual but also as a business leader. It was an ordinary day with a unique experience for which I shall always be grateful."
Tony Moore, Vice President Europe, Kimberley-Clark Professional
Over the past 20 years, The Prince's Seeing is Believing has inspired and engaged more than 7,000 top business leaders to take action on key social responsibility issues.
Since 1990, on behalf of HRH The Prince of Wales, Business in the Community has run over 800 flagship visits into the heart of the UK's most deprived communities. Through a programme of national, regional and in-house visits, especially designed for business leaders, The Prince's Seeing is Believing paves the way for informed long-term business engagement on the most pressing social and environmental issues.
What we're working on...
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Seeing is Believing is an established and effective programme for business leaders to gain first-hand experience of the most pressing issues faced by our society and how business can help address these best.
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The Prince's Seeing is Believing visits are split into three programmes: national, regional and in-house. Find out more about how the programme works and the visits available to business leaders this year.
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In this section, find case studies and inspiring success stories showing the practical impacts of the programme.
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View our annual publication, download our programme of visits and read about Seeing is Believing's latest news.
