The Prince's Seeing is Believing


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The Prince's Seeing is Believing is Business in the Community's most effective programme for engaging business in society. It invites senior business leaders to see for themselves how business can play a role in tackling Britain's most pressing social issues, in some of its most deprived inner city and rural areas.

What we're working on...

  • Aim of The Prince's Seeing is Believing

    The Prince's Seeing is Believing provides a powerful personal experience and ensures responsible business is recognised as integral to successful business behaviour.

  • History of The Prince's Seeing is Believing

    The Prince's Seeing is Believing was founded by HRH The Prince of Wales in 1990, inviting business leaders to leave their desks and visit different parts of the country.

  • National Programme

    The Prince's National Seeing is Believing is open to Chief Executives, Managing Directors and board-level employees of national companies.

  • Regional Programme

    The Prince's Regional Seeing is Believing gives senior business people an insight into the issues facing some of the most disadvantaged communities.

  • Community Partners

    The Prince's Seeing is Believing has worked with over 1,200 community organisations and schools to arrange over 450 Seeing is Believing visits since 1990.

  • Our Network

    The Prince's Seeing is Believing Network is formed of participants of the programme and provides access to high profile networking events and the sharing of best practice.

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