Healthy High Streets

Launched in 2014, the Healthy High Streets programme provides intensive support for high streets. Over a three year period the programme will support 100 locations to revitalise high streets and engage large businesses in their local communities.

Join the Healthy High Streets programme

Montage of high streets in the UKThe Healthy High Streets programme will provide intensive support for 100 high streets over a three year period through access to business expertise and resource to help high streets realise their full potential.

Launched in April 2014, Healthy High Streets currently supports 67 towns across England, Wales, Scotland and Northern Ireland.  Now entering its third and final year, we are inviting towns to apply to join the programme.

The criteria for towns to join the Healthy High Streets programme are:

  • Good representation from our Corporate Partners (Boots, Marks & Spencer, Santander, EE, Greggs and Exterion Media) in your town.

  • A town centre partnership already in place so that we have a local partner to engage with.

  • A social need – our main focus will be high streets that serve an area of social need and have potential for growth.

The closing date for applications is 27 May 2016.  Successful towns will be notified on the week commencing 27 June 2016.

Download the application form now.  If you have any questions about the application process, please contact the BITC Enterprise team at:

Healthy High Streets towns.

The Healthy High Streets programme is currently supporting 67 towns across the UK, from Kirkwall in the Orkneys to Penzance. See a list of Healthy High Streets towns.

The programme is backed by corporate partners Boots UK, EE, Exterion Media, Greggs, Marks & Spencer and Santander.  These businesses are collaborating with local town teams to develop and implement activities such as:

  • Enabling access to landlords to address issues around empty and unsightly properties

  • Prioritising accessibility and safety

  • Creating and enabling high profile events to drive footfall

  • Creation of relevant pop up shops and markets to support start ups

  • Helping to improve customer service

  • Providing expert help and resource to market and celebrate the high street. 

Figures released in November 2015 show that the Healthy High Streets programme is succeeding in its objectives of increasing footfall, reducing the number of vacant units, and creating jobs. Overall, Healthy High Streets towns haver reported:

  • an improvement in footfall by 0.4% compared to the start of the programme. By comparison, footfall nationally in High Streets declined by 0.4% over the same period. Healthy High Streets have therefore outperformed UK High Streets nationally by 0.8%,

  • 5% drop in empty units since the start of the programme, comparing favourably to the national average drop from 12% down to 11.7%,

  • the creation of over 1,700 jobs since the programme's launch.

High streets

The programme focuses on high streets that serve an area of high multiple deprivation, have potential for growth, have established or emerging partnerships to represent them and are served by the businesses involved in the campaign. 


The Healthy High Streets programme offers businesses the chance to demonstrate leadership and provide practical support for high streets across the UK.

To find out more contact Jane Pritchard, Enterprise and Culture Director.

Photo credits: Armed forces day Inverness, Dave Conner, CC BY, Dumferline High Street by Alberto Garcia, CC BY SA, Oxford Street Swansea by Swansea BID,  Prestatyn High Street by David Francis

About our work on High Streets

Case studies

Key contacts

Peter Donohoe
Healthy High Streets Project Lead

Jane Pritchard
Enterprise Director


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