The Prince’s Rural Action Programme helps businesses make a positive difference in rural communities to help sustain our countryside. Our goal is for every business to understand its impact on rural communities, recognise what it can contribute to a thriving countryside, and put this into action.
About the programme
We engage companies on the issues facing rural communities. The rural economy is hugely important to the UK, turning over £300bn, employing 5.5m people and offering untapped potential to generate another £236bn to £347bn per year. We are currently running four initiatives to tackle key rural issuesRead more
Bright Crop
Research shows that 60,000 new entrants are needed into farming in the next decade; and that the food supply sector currently figures lowest on the list of job areas that young people might consider. Bright Crop inspires young talent to explore the wide choice of careers in farming and food supply, attracting the best and brightest to meet the growing challenge of producing more food (and increasingly non-food products) to sustain a growing population.
The Prince's Countryside Fund
Supporting the people who care for the countryside. The Prince’s Rural Action Programme manages The Prince’s Countryside Fund, a unique collaboration of businesses which have made a commitment to supporting the countryside. Supporting companies display the Fund’s logo on their products and marketing materials.
The Prince's Dairy Initiative
With global food production needing to increase by 70% by 2050, there are significant opportunities for the UK farming sector. However, price volatility, rising input costs and a shortage of new talent all threaten the viability of the farming sector and its ability to address the challenge of producing more with less over the coming years. The Prince’s Dairy Initiative brings the dairy sector together, taking practical action to support the sustainability of a diverse British dairy industry.
Rural Business Connectors
Thriving rural communities depend on a thriving rural economy and are vital to the distinctiveness and sustainability of our countryside. However, rural communities face disadvantages and a number of challenges to a sustainable future. Business Connectors are talented individuals seconded from business, trained by Business in the Community and placed in communities of greatest need to build partnerships that tackle rural issues
Related issues
Rural Action leadership team
 Chairman, Rural Action Leadership Team |
Clare Crookenden
Team Administrator, The Prince's Rural Action Programme
T: +44 (0)20 7566 6615