About Start

With 7 billion (and counting) of us, the planet is already struggling to support our way of life and provide all the things we use. Changes are needed, both big and small, from the simple things we do in our daily lives, to the more significant shifts in the way we do things as a society.

Far too few talk about the potential for a sustainable future to be better and more rewarding – both for us and for Nature – than the lives we lead now. This potential needs to be communicated across the country and, indeed, across the world.

- HRH The Prince of Wales at the launch of Start in 2010
Communication channels are saturated with negative language about climate change and sustainable living: 'stop', 'cut', 'reduce', 'don’t'.

Start’s mission therefore is to inspire, encourage and inform the UK public so that sustainable living is relevant, appealing and has a positive impact on everyone; Start believes that sustainable lifestyles are about all the brilliant things we can start doing and not what we have to stop.
Start does this by:

  • Creating engaging campaigns, activities and events

  • Connecting with a network of community organisations, social enterprises and sustainable lifestyle pioneers

  • Collaborating with a wide range of corporate partners

  • Providing thought leadership on sustainable behaviour change


The Start Corporate Partners

This group of leading UK businesses has not only funded the initiative for the past 3 years but has actively engaged with the strategy of start and developed programmes and events to help their own customers and employees adopt a sustainable lifestyle.