Awards 2009 big tick logo

Big Tick winner 2009

Big tick winner

Westmorland Limited

Northern Foods Rural Action Award 2009 - Big Tick and Finalist

Westmorland is a family owned business employing 500 people comprised of Tebay Services, Farm Shops, Caravan Park, J.38 Services, the Rheged Centre and The Westmorland Hotel. Aiming for maximum traceability and minimum food miles all the lamb and beef sold and consumed throughout its businesses is from the company’s farm.

Processes

Their farm shops and butchery were the first to open on a British Motorway service area, promoting the region’s produce and a quality food offering to a new market. Their procurement practices, generation of local employment opportunities and community initiatives have had an extremely positive impact on the local rural economy.

Impact

  • Sales increased by 70% since first year of trading.
  • £725,000 orders placed with local producers in 2008.
  • Suppliers note 2-15% increase in turnover.
  • 31 local jobs created by the farm shops alone.
  • Considerable press attention raising the profile of Cumbria as an area of quality food production.

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