Building Stronger Communities, Highly Commended
BT Community Connections
Building Stronger Communities Award 2010
Highly Commended
Lisieux TrustBirminghamBy showing disabled people how to use laptops, we are not only empowering individuals with life skills, but we're also seeing people gain confidence and independence. Winning the award has meant we are actually changing lives, which is amazing.
BT Community Connections award scheme has provided equipment and broadband to over six million people.
It is estimated that 30% of people in the UK have no access to a computer or the internet. BT believes that enhanced communication can help create a fairer, more inclusive society. The BT Community Connections award scheme is enabling individuals to get online by channelling its support through existing grassroots organisations already active in communities.
Impact
Business Benefits
- BTCC fosters positive brand reputation and loyalty - 99% of award winners feel positive about BT and would purchase more BT products
- Creating new customers in new markets, with many BTCC award winners remaining loyal customers - 90% of winners continue their broadband after the first year, bringing in revenue to BT
- Significant level of positive PR, with stories appearing in 130 titles in the six months to March 2010
- With CSR increasingly important in recruiting and retaining employees, 100% of the volunteers involved in BTCC would recommend the scheme to others and 69% of all employees feel proud to work for BT as a result of its CSR projects
Social and Community Benefits
- Almost 7,000 groups have been connected to the internet since inception
- 15% of awards are ring-fenced for groups in areas of deprivation, targeting those in most need
- In 2009 it was estimated that 1.2million individuals benefited from the awards, bringing the total number helped by the scheme to over six million
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