Awards for Excellence Big Tick logo 2010

Birchwood Park Travel Plan

Regional Sustainable Travel Award - Commended

Sustainability lies at the heart of everything that we do. MEPC’s approach is built around strong economic, environmental and social values that ensure we make constructive long-term decisions about our business and enable our customers and stakeholders to sustain their own activities, now and in the future.

Rick de BlabyChief Executive, MEPC

Birchwood Park is located near Warrington and because of its location, and equidistance between the main cities of Manchester and Liverpool, travelling to and from Birchwood Park is very simple. As part of their commitment to sustainability, Birchwood Park actively encourage and support those who wish to journey in a more environmentally responsible manner. Overcoming the car centric nature of the Park has been a challenge, tackled enthusiastically, with a combination of innovative ideas and consistency.

The Travel Management Plan

Birchwood Park has a dedicated Travel Co-ordinator who runs a variety of campaigns throughout the year to encourage more sustainable travel to the companies located on their estate.

The Travel Management Plan (in place since 2001) includes support for cyclists (via cycle parking, multiple shower/locker facilities and a Bike User Group of around 250 members), a free shuttle bus service from Birchwood railway station and local shopping centre, and discounted bus passes for public service buses.

Birchwood Park also has free cycle hire available during the working day, a dedicated Commuter Centre (containing local walking/cycling maps, timetables and travel information), an online car share scheme and a dedicated travel section on the Birchwood Park website.

To further encourage green travel, Birchwood Park are investing in cycling and walking incentives throughout 2010. This includes development and refurbishment of shower and locker facilities, a cycle repair centre, and cycle parking. There are also route plans being assessed for local walking maps, with support from Urban Walks, to further encourage walking.

Birchwood Park undertake regular brief Travel Snapshot surveys on an annual basis to assess modal shift, and undertake an in-depth Travel Survey every 5 years. The 2009 in-depth Travel Survey indicated single-car occupancy is now at 70%, a reduction of 12% since 2002. Early overviews from the March 2010 survey indicate this may have been further reduced.

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