Education, All big ticks

Lincolnshire Co-operative Ltd, Branston Community College Partnership

Young people tend to view business as exploitative and unethical but the co-operative approach serves exceptionally well in challenging these ideas.

Peter BeightonCollege Principal

Lincolnshire Co-operative’s partnership with Branston Community College, a specialist Business and Enterprise School, has sustained a programme of education projects over the past 4 years. Using the Co-operative model and applying its benefits to the community, Lincolnshire Co-operative is enabling its employees to build their confidence and engage young people in learning.

Branston Fairtrade programme

Fairtrade Programme

The Story

Education is a vital part of the co-operative business model that looks to create a virtuous circle. By building understanding of the Co-operative mission, Lincolnshire Co-operative aims to encourage customer patronage and feedback profits to help achieve that mission. Against this mission the business objectives of their partnership with Branston Community College are to embed the Co-operative model in citizenship and business and enterprise teaching, to raise awareness as a local employer and to provide opportunities for employee development.

In meeting these business objectives Lincolnshire Co-operative aims to support the young people of Branston Community College to fulfil their potential in business and enterprise by enhancing the attractiveness of the subject area. Their approach has been to provide students with practical learning opportunities supported by the expertise and real-life experience of employees across a range of sectors and disciplines.

The key mechanisms supporting the partnership are The Partnership Steering Group, including representatives from the College and Lincolnshire Co-operative, and the Business and Enterprise Co-ordinator, a dedicated post funded by the Partnership which meets the recommendations of the National Framework, 2008.

Key benefits to date include measured improvements in Lincolnshire Co-operative customers’ understanding of the co-operative model, improvements in employee perceptions and increases in the take up of business and vocational courses offered at the college.

Impact

Business Impact

  • 148 employees and directors have taken part in Partnership projects and through the 2009 staff survey 93% of respondents stated they enjoyed their work and 89% would recommend the organisation to friends and family.
  • The 2009 survey of members showed a marked change in customer perceptions compared to four years prior, before the partnership with Branston College commenced. The number of members strongly agreeing that Lincolnshire Co-operative supported local communities increased by 19.7%.
  • Between 2006 and 2009 membership of the Society increased by 14%

Social Impact

  • There has been an increase in the number of young people taking business and vocational courses; for example 89 sixth form students took vocational courses in 2008/09. This increased to 168 in 2009/10.
  • Through the partnership with Lincolnshire Co-operative, Branston College was able to attain applied learning as a second specialism.
  • Partnership projects have involved over 1,000 students and 37 teaching staff and during 2008/09 26 college students took up work experience placements with the Co-operative.

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