Camelot - Running the National Lottery with Integrity (2008)

Around 70%of UK adults play National Lottery games on a regular basis, spending some £85-90 million each week. Based in Watford with over 900 employees throughout the UK, Camelot
develops and markets new games, manages the lottery infrastructure, provides services for players and winners, and works with a network of over 26,000 retailers.

In pursuing its objective of maximising returns for good causes through the sale of National Lottery games in a socially responsible way, Camelot puts corporate responsibility at the very heart of what it does. Camelot can only achieve this goal if it enjoys the trust of players and society at large. This means running The National Lottery with integrity, encouraging millions of players to spend small amounts, taking a lead on protecting vulnerable groups and offering support to winners.

Camelot wants to ensure that its products are sold and marketed in a responsible way – to achieve this, the company constantly reviews its
advertising and marketing materials to ensure they adhere to the stringent requirements of the Advertising and Sales Promotion Code of Practice. An internal Player Protection Panel, reporting to Camelot’s Corporate Responsibility Board, has been established to ensure that the company’s values and principles are incorporated, at all levels, into decision-making on issues involving responsible play.

Since 1999 Camelot has invested a total of £10.8m in its responsible play programme. On average, this represents an investment of 3.6% of the company’s operating profit. Camelot is also one of the only lottery operators in the world to track and publicly report on its investment in its
responsible play strategy.