Designed to help young people understand technology and business, the pilot year of the programme saw the participation of 94 pupils from three local schools. The original mobi³ concept was modified to focus on mobile computing and a new ‘innovation’ module was added to show students how mobile devices are transforming people’s lives and working habits.
IBM taught the pupils how to use 3D design software, and many were able to create innovative designs from scratch in just a few minutes. Vodafone focused on the marketing part of the project, teaching students how to launch the new mobile phone to the market, and choose the right advert and media to promote it.
DLA Piper’s Real Estate, IP&T and Litigation and Regulatory practice groups were the hosts for the students at their offices for two separate presentations on the legal profession to support the students in the delivery of the legal aspects of the project. The volunteers also visited the schools to provide further sessions to review what the students had achieved and to discuss the specific legal aspects of the module and gain an insight into what they had learned about the law.
At the completion of the project the students participate in a final ceremony.
Impact: Companies: Vodafone, IBM and DLA Piper
This project is currently being re-vamped. To find out how your company can get involved please contact Jenny Todd.
