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Regional award, Highly Commended

John Lewis Cardiff - Wales People Development Award - Highly Commended

The key to unlocking potential is a business mindset that promotes achievement.  The best results come when individuals are empowered to drive their own development.

Zoe WalkerPersonnel Manager, John Lewis Cardiff

The opening of John Lewis’s new store in Cardiff in September 2009 presented many challenges. As John Lewis is a co-owned business it meant that what was expected of each partner would differ to anywhere they had previously worked or would ever work. John Lewis had to train skills and brand ethos to new members of staff in a very short space of time.

The Partnership recruits all new partners based on behaviours and attitudes (not skills) irrespective of the position or post they are applying for.  As a result, 95% of Cardiff partners were new to John Lewis when they opened.

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Introduction

John Lewis is a co-owned business with ownership of the business transferred to employees in 1929 by founder John Spedan Lewis. This means that every employee (or partner) owns a share in the business, has a voice in how John Lewis conducts its business and shares in the reward through an annual bonus. John Lewis Cardiff is a branch of the John Lewis Partnership which consists of 32 department stores, 241 Waitrose supermarkets, JohnLewis.com and John Lewis Insurance. The Partnership employs a total of 72,000.

Process

Every John Lewis branch produces an annual operating plan which is written around three components which the business measures itself against – partners, customer and profit. John Lewis believes that partners who are given every learning and development opportunity will provide outstanding customer service resulting in more – profit for the business. Profit is then shared among the partners.

John Lewis needed to train people in both retail and brand. A series of workshops were delivered to demonstrate what being a partner meant. Partners’ induction started 6 weeks prior to the opening of the store. Each partner spent time in another branch in the departments where they would be working prior to returning to Cardiff.

Every partner was set a target of achieving Selling Academy Level 1 head of a divisional deadline. A network of partners named ‘Horizons heroes’ was developed throughout the branch whose objective was to feed any learning and development opportunities to shop-floor based partners. By regularly communicating with partners, ‘Horizons heroes’ and management teams, John Lewis were able to identify training needs and respond quickly to ensure gaps in knowledge and training were being filled.

A thorough induction structure was created providing the partner with a three month timeline/checklist, providing training dates for Horizons and Selling Academy familiarisation, customer service training (‘ABC’ – Acknowledge, Build, Close and ‘BBC’ – Basic Brand Conversation), management of performance familiarisation and appraisal training. A bespoke development programme for partners, ‘Cardiff Talent Programme’ has also been devised for Cardiff partners who have management aspirations.

Impact

  • 99% of Cardiff partners achieved Selling Academy level 1
  • 8500 training hours delivered by the learning and development team in a number of fact based; soft skill and personal development workshops
  • Partner survey results were higher than the divisional average e.g. individual testimonials recommending the Partnership as a great place to work
  • Sales targets of £55 million exceeded in the first year attributable to the drive and commitment shown by Partners
  • Staff development opportunities outside of work supported e.g. Golden Jubilee Trust, Fairtrade whilst still being paid full salary by the Partnership
  • John Lewis Cardiff work experience and work placement schemes recognised e.g. award from Careers Wales
Wales Awards for Excellence 2011

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