Koç Holding A.Ş. (Turkey) – Vocational Education: A Crucial Matter for the Nation

European Volunteering Awards Winner - Large Company

As a driving force in the economy, Koç Group has committed itself to taking action on two issues that present an obstacle to the development of Turkey as well as Koç Holding itself:

  • High rates of youth unemployment
  • Quality issues in the labour market

“Vocational Education: A Crucial Matter for the Nation” was initiated in partnership with Vehbi Koç Foundation and the Ministry of Education in 2006. The project aimed to attract young people to vocational education through:

Building awareness on the importance of vocational education
Creating a public-private partnerships model for improving vocational education

The Project provides the vocational high school students with scholarships, internships, priority in employment and coaching.

8,000 students from 264 schools in all of Turkey’s 81 cities were connected with 21 companies and 350 volunteering employees.

The project will continue, being “exported” to non Koç entities (public-private and third sector) to ensure its sustainability.

Impact

Community benefits

  • 68% increase in the number of vocational high school students
  • Integration of school-workplace cooperation model of the project into public policy
  • Increase in number of public-private partnerships
  • Improved popularity of vocational education and the perception of vocational high schools

Business benefits

  • Increased awareness for responsible citizenship and volunteering acts among grantees and Group employees
  • Increase in reputation and brand awareness of Koç Group, Vehbi Koç Foundation, and the project companies

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