Meadowhall Environmental Change Strategy

NBTN Case Study

Sustainable transport is a phrase which was coined in the late 20th century to describe all forms of transport which minimise emissions of carbon dioxide and pollutants. Sustainable transport can mean public transport, car sharing, walking and cycling as well as technology such as electric and hybrid cars and bio-diesel. This is not just Transport planning…This is 2nd Generation ‘Better’ travel choice Travel Planning!

Alice TruswellTransport and Travel Plan Manager

Meadowhall is one of the largest out-of-town shopping centres in Europe and attracts over 400,000 visitors per week. Thanks to the dedicated Meadowhall Passenger Transport Interchange (PTI), the centre has arguably the best public transport services of any shopping centre in the UK.

Strategic context

The business case for travel planning is linked to the sites owners, British Land, targets for carbon neutral business practices without offset and increased costs. The wider environmental strategy concentrates on rationalizing fleet services, waste management, rainwater harvesting and fuel efficiency. Its comprehensive environmental management strategy has seen it win regional and national acclaim.

Measures / policies in place

All initiatives are branded under the 10% club which is a clear message to employees to provide a minimum 10% change in the use of sustainable transport modes.

Other initiatives include:

  • Cycling initiatives including Dr Bike launched, Bike Safe training, Biker User Group for Meadowhall Employees (BUG ME)
  • Free Fuel for Electric Cars
  • Personalised travel information for buses, trains and trams with a free travel South Yorkshire ticket
  • Ticket discounts on First, Stagecoach (Supertram) and Travel Master weekly and monthly tickets
  • Adult and Family cycle training launched March 2008 - offering FREE training for employees
  • Introduction of the Meadowhall ‘Movie Map’
  • The Passenger Transport Interchange (PTI) has facilities for local and regional bus, train and supertram services as well as commercial coach services and offers a fully accessible and DDA compliant covered walkway link to the centre.

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