Northern Bank is a Get fit for life winner

The business issue

Northern Bank through the “Northern Well-being Get Fit for Life” programme was keen to live up to its brand values of integrity, accessibility, commitment, value, creation and expertise. We were able to encourage many people to become involved in making it theirs and empowering their colleagues to become involved.

Orla KingNorthern Bank

Northern Bank is part of Danske Bank Group and is one of the leading Banks in NI, with 83 branches across the Province, employing 1,800 staff.

As an employer it recognises the importance of employee engagement and knows the benefits of a healthy, happy workforce who are proud to contribute to its ongoing success.

It seeks to promote among its staff a commitment to community involvement as part of its Corporate Social Responsibility strategy.

What Northern Bank did?

In April 2009 Northern Bank launched its internal wellbeing programme under the branding of ‘Northern Well-being Get fit for life.’ The programme promotes the physical, social and mental wellbeing of its employees:

  • It empowered its employees to make informed and accessible choices to improve their wellbeing;
  • Helped them reduce stress and promote resilience; and
  • Created a more productive, attractive and corporately responsible place to work.

The programme was integrated into Northern Bank’s wider HR agenda which includes talent management, performance management, employee engagement, employee relations and employer branding strategies all of which align closely with its CSR agenda.

With senior buy in, it signed the Business Action on Health pledge and launched the programme through a practical ‘walk the talk’ - each Executive Team member pledging to change one personal behaviour to improve their own wellbeing.   

A wellbeing committee of internal and external stakeholders and local champions communicated and co-ordinated activities at local level.

In addition Northern Bank reviewed and ensured all policies were clear and consistent and provided ongoing help and support to line managers. It introduced an online wellbeing hub to provide a central point for employees and their families to access diverse wellbeing information, support and tools. This has become an integral part of its ongoing programme with themed wellbeing campaigns.

Impact

  • Employee engagement has increased in 2009 against a backdrop of a challenging financial climate
  • 90% participation in the Employee Opinion Survey; 80% participation in Wellbeing survey
  • 75% of Northern Bank staff say that the Bank cares for the wellbeing of its employees
  • Absenteeism has reduced by 0.8% in one year
  • Staff attraction – The Get Fit for Life programme is a reason why people apply
  • 5,000 hits on the Wellbeing Hub in one year
  • Smoking Cessation – 75% of participants in the programme stopped smoking
  • Contributions to Northern Bank’s charity of the year increased by £27k in 2009
Padraig McManus, Chief Executive, ESB with Orla King, HR Manager, Northern Bank and Lorraine Milne, Regional Manager NI, Westfield Health

Padraig McManus, Chief Executive, ESB with Orla King, HR Manager, Northern Bank and Lorraine Milne, Regional Manager NI, Westfield Health

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