The Swindon Workplace Cycle Challenge

NBTN Case Study

Cycling isn’t as scary or as hard as I thought. It’s actually quite easy to ride a bike, and it’s fun!

An employee

One of the most effective ways to encourage more people to cycle is to get them to experience what it is actually like to ride a bike. Giving people a fun 10 minute cycling experience quickly breaks down negative feelings towards cycling and replaces them with new, positive attitudes.

The solution

The Swindon Workplace Cycle Challenge was the UK pilot of a CTC Challenge for Change programme. Run over two weeks in July 2008, it involved 38 organisations, and the departments within them, competing to see who could encourage the most staff to ride a bike for 10 minutes or more. Winners for each size category won an award.

The primary target audience was non-cyclists and the aim was to get 200 non-cyclists to get back on a bike and give it a go.

The Outcomes

  • 38 Organisations and 250 departments registered.

  • 914 people participated – 310 of whom were ‘non-cyclists’ .

  • 49,190 miles were cycled – the equivalent of cycling twice around the world.

  • 5,407 cycle trips, 65% were for  transport purposes saving 15,174 kg of CO2.

See also

Documents

National Business Travel Network logo as of 2009

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