Unilever

Developing Rural Industries and Village Enterprise (India)

Based on RamFoods experience, cucumber became an alternative crop to rice which yield lower returns. According to CMC agronomists, Guimba’s land texture (sandy loam) is more suitable in growing cucumber as compared to other areas in the province.

The DRIVE program, or Developing Rural Industries and Village Enterprises began in 1998 and tapped large companies to source their requirements from local communities thereby "developing the domestic, industrial base and opening up opportunities for SMEs in the provinces." Community enterprises and industries were identified by local DTI offices and LGUs.

Under the DRIVE program, Guimba became eligible for marketing and financial assistance from government agencies.

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