Magistrate of the City of Wiesbaden, Office for Social Affairs (Germany) – Corporate Citizenship Strategy for Wiesbaden

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Over the last few years corporate community investment has been successfully implemented as a strategy and a new field of action in the Office for Social Affairs of the City of Wiesbaden.

The support of the senior levels in the administration and at the political level was secured, a mandate was gained, and a corporate citizenship service office was set up and allocated the necessary resources. The strategy adopted by the Office for Social Affairs is aimed at accessing local businesses and persuading them to make a contribution towards enhanced social cohesion, better employment and sustainable communities.

The key element of the strategy is to promote community engagement among corporate employees. The corporate citizenship service office has a mandate for the development of implementation schemes and their execution at an operational level.  Apart from providing advisory and training services the service office focuses on a range of three important schemes:

  1. “Wiesbaden Engagiert“ (Wiesbaden Engaged), a low-threshold introduction to the concept of employee volunteering in the framework of an annual local action day.
  2. “WiesPaten“ (Wies-Buddies“), a mentoring scheme to promote long-term commitment to addressing social issues, such as integration and employability.
  3. “Golden Lily“, an award for engaged companies designed to establish a local culture of recognition.

Impact

  • About 290 companies and 3500 employees were introduced to community investment and employee volunteering through the service office and its implementation programmes
  • About 50,000 people in Wiesbaden have benefited from the schemes and the effects resulting thereof

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