Community Engagement - Insights into the Contribution of European Club Football

Leaders across Europe are seeking new ways to solve the many social, educational and environmental challenges facing our communities. Stimulated by the EU’s White Paper on Sport, many are asking: how can sport help?

To better understand the positive role of its member clubs in society, the G-14 commissioned Business in the Community and six of their European Partners to carry out research into how G-14 clubs engage with their communities. They interviewed over 30 representatives from G-14 clubs’ marketing, communications, commercial, finance, PR and community departments and invited the clubs to complete Business in the Community’s Clubs that Count Tracker.

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