Corporate Responsibility Champions Network: A ‘How to’ Guide
The Doughty Centre for Corporate Responsibility at Cranfield School of Management has published the first in a new series of ‘How to’ Guides, to help practitioners develop CR champion networks within their organisation. This first guide explores current examples from best practice practitioners and management literature to provide advice on how to build and manage CR champions’ networks and related networks.
- Date published
- March 2009
- Price
- £Free to download
- Corporate Responsibility Champions - a 'how to' guide [245kb PDF]
CR champions are emerging as a powerful tool for embedding CR philosophy into an organisation, proving critical in the process of embedding CR.
Achieving sustainability objectives
They play a strategic role, committed to causing change, living the strategy for their colleagues to see and engaged in continuing the work in the long-term.
A champions’ network can create a ‘motorway’ from top to bottom of the organisation, spanning region to region, and coordinating the initiators of innovative and profitable business solutions.
Such a network can be a powerful and cost-effective tool to help move your organisation towards achieving its sustainability objectives. This guide will show you the what, why and how of a CR champion network.
Companies interviewed were Accenture, Alliance Boots, Lloyds TSB, Pricewaterhouse Coopers, Reed Elsevier, ABN-AMRO, Serco and TNT.
Participating reviewers were Article 13, Boston College Centre for Corporate Citizenship, Business in the Community, Corporate Citizenship, Corporate Culture, Corporate Responsibility Group.
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