How can marketers build sustainable success?
This sustainable marketing publication is targeted at marketing professionals to help them to build sustainability into, rather than onto, their brands.
- Date published
- February 2010
- Price
- Free (Free for members)
- How can marketers build sustainable success? [6536kb PDF]
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Entitled ‘How Can Marketers Build Sustainable Success?’ the publication was launched on Monday 1st February at City Hall.
Key note speakers at the launch event included Todd Stitzer, chair of BITC’s Marketplace Leadership Team and Chief Executive of Cadbury; Phil Rumbol, Marketing Director, Cadbury; Steve Sharp, Executive Marketing Director, M&S; and Gavin Neath, Senior Vice President Global Communications, Unilever.
To read more about the event and see the presentations click here
What is the publication about?
The publication uses case studies from leading companies and the experiences of marketing directors to enable the profession to play a more central role in the debate around sustainability.
The case studies include Cadbury, Marshalls, M&S, Speedy, Unilever, Co-operative Bank, Audi, Diageo.
The publication ends with a call to action for marketers to address sustainability in their marketing strategies.
For more information please contact
Aliya.Van-Aubel@bitc.org.uk
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