Taking care of vulnerable customers - The Camelot Games Design Protocol
How does Camelot produce fun, engaging games, whilst also promoting responsible play? Learn how Camelot has developed a Game Design Protocol, where new games are tested for their potential impact on these vulnerable groups.
- Date published
- December 2006
- Price
- Free
- Taking care of vulnerable customers - The Camelot Games Design Protocol [549kb PDF]
This case study accompanies The Marketplace Responsibility Principles, and is one in a series of six. The full series includes:
- What makes 3M one of the most sustainable innovators in the world?
- Taking care of vulnerable customers - The Camelot Games Design Protocol.
- How Marks & Spencer leads the way in customer relationships.
- How Tata won its reputation for integrity.
- How Waitrose raised the bar for supply chain.
- How Fonebak created a market from scrap.
