What's in it for you - why businesses should invest in their local community
Corporate responsibility is a high profile management subject, but many business leaders aren’t sure where to begin or how to ensure that a community involvement programme won’t detract from the main focus of their business.
Written in conjunction with the East of England Development agency, this booklet explains that the first fact to understand is that good community involvement has the potential to greatly improve your business.
It also aims to enable those who don’t yet have a community involvement strategy to establish one that will provide maximum possible business benefits, as well as how to get the most value from existing corporate responsibility practices.
