Clubs that Count

Clubs that Count is a Business in the Community programme for sports clubs. It helps to develop responsible business and recognise clubs for the positive work they do in society.  It is the only initiative of its kind, working across sports and across leagues and is sponsored by the Department of Health.

Clubs that Count allows us to engage with government centrally and locally and that is important in getting the messages across and getting the funding we require. On any level it is a very important initiative.

Clubs are invited to complete an annual online tracker that asks questions about what they are doing in their communities and in the wider remit of responsible business (environment, workplace and marketplace) and how they are managing and integrating this work throughout the club.

Through Clubs that Count, sports clubs can:

• promote the benefits of collaboration between sponsors and clubs through community work
• demonstrate the collective strength of the industry
• provide recognition for clubs’ work in responsible business and raise their profile
• share best practice
• inspire others to do more.