Rural Action
Rural Action campaigns to highlight the often hidden problem of deprivation in rural areas. Working in partnership with companies and other rural stakeholders, Rural Action aims to support rural communities to be vibrant and sustainable. For almost 25 years, Business in the Community has successfully worked to raise awareness of urban deprivation and poverty. In 2001, HRH The Prince of Wales launched Rural Action to inspire business to make a difference to the prosperity and sustainability of our countryside
What we're working on...
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Sustainable Food & Farming
Food production and farming is experiencing a crisis of confidence and a drastic reduction in farm income. British farming and the food chain must adapt to the demands of an ever-changing market...
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Affordable Rural Housing
There is an acute shortage of affordable housing in rural communities. The consequences are often severe for families, young people and local employees.
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Rural Services and Enterprise
Business in the Community run a number of successful programmes specifically designed to manage and sustain relationships between business and rural services - from diversification to social enterprise...
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Migrant Workers
Following an HRH The Princes’ Seeing is Believing visit to Boston, Lincolnshire in September 2006, Business in the Community is facilitating a working group to look into the practical ways that the business community can, and does, help to reduce the pressures.
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Market Towns
Market Towns lie at the hub of the rural economy. Rural Action works with companies to highlight the benefits to all of us in having healthy market towns, and how innovative partnerships increase rural prosperity.
