Stef Calcraft
Partner, Mother
Stef read Biological Sciences followed by a Masters in International Studies at Warwick University, before heading for the City and Big Bang in 1987. Narrowly avoiding Gordon Gekko, he began his career at Unilever working on Persil. Two years later he left and after “finding himself” on a trip around India and Australia, joined Leo Burnett in 1990.
In opting unknowingly for a life in politics, Stef experienced the troubled life of the American multi-national working on Kellogg, Kraft and Cathay Pacific. In 1993, Stef finally lost his advertising cherry and joined BBH where he worked for John, John and Nigel. Three years later on, and a lifetime wiser, he founded Mother with Mark Waites and Robert Saville in December 1996.
Over the years Mother London has attracted some of the world’s greatest brands and brand owners, from Coca-Cola to Orange, SAB Miller to Amnesty International, Unilever and Boots to Yellow Pages and the Post Office. Mother New York and Madre are continuing the story with J&J, Nike, Coca-Cola and, most recently, Dell partnering up with the Mother creative family.
This December Mother celebrates its 11th Birthday. Stef lives in London with his wife Tara, who is expecting their first baby this coming February 2008.
