Helen Milford

Sieff Winner 2014, Yorkshire & Humber - Vice President, People Operations, Customer Services, 
Helen Milford, Vice President, People Operations, Customer Services, Asda Stores

Helen is not only recognised as a talented leader within Asda, she is credited with developing a number of other talented leaders within the business. Helen is currently leading a programme of change within Asda stores to ensure that it’s operations and are fit for the future in a rapidly changing and challenging market. Helen is already one of Asda’s Talent Ambassadors and her commitment has been recognised by Asda’s President and CEO, Andy Clarke, by making her part of a mentoring programme that he runs himself.

Her recognition of the rapidly changing needs of the business and matching those need with a structure that continues to protect and promote Asda’s commitment to be a leading business makers her the perfect winner of the Sieff Future Leader Award.

"Helen is an outstanding leader and mentor who uses her experience to coach and develop talent to achieve outstanding business performance."

Paul Kelly, Vice President – Corporate Affairs, Asda