In 2001 Solitaire co-founded Futerra, the world's top sustainable development communications agency. She advises global brands such as Unilever, Greenpeace, New York State, HP and Nike on making green messages great.
Soli is passionate (and occasionally argumentative) about the need to make sustainability desirable. As she says "selling sustainability isn't like selling a new brand of soap, it's like persuading people to use soap in the first place." This is reflected in Futerra's popular reports Sell the Sizzle; the new climate message, the Greenwash Guide and Branding Biodiversity.
Solitaire was named Ethical Entrepreneur of the Year 2008, is a member of the United Nations Sustainable Lifestyles Taskforce, Chair of the UK Green Energy Scheme, and is a London Leader for Sustainability. She holds Masters degrees in both Shakespeare Studies and Sustainable Development, which she admits is weird.
At Responsible Business Week, Solitaire will be speaking at the session Engaging customers on sustainability, and at the Sustainable Business Conference - Business Unusual.